If you had been around since 1794 you'd have seen a lot of changes, especially in fashion. You would probably use the past as inspiration as well and John Smedley seems to have gone rather retro, looking at this season's gear.
A lot has changed since then with design and technology improving beyond recognition: Car keys have gone all electronic! However, John Smedley design remains true to its heritage and is still proudly made in Britain. Their clothes have remained a bastion of British quality and flair in design. I for one, always return to my Smedley Merino wool top around Autumn. Somethings never change and are always in style.